Marmot

I pitched Marmot when I was Creative Director at Anchor. The brief hit during a lean stretch when our CCO and I were the only creatives left, so I ran it solo. My “Born Wild” campaign—a tribute to Marmot’s origin story (founded by an engineer who needed gear to survive the wilderness) and a rallying cry for anyone born to live for outdoor adventure—won against two other agencies and convinced me it was time to strike out on my own. Within weeks, I founded an agency that went on to win seven of its first eight pitches, including Ulta Beauty, Cox Automotive and Sweetgreen. Sometimes a win is the key to the door you’ve been waiting to open.

BMW

I had the opportunity to work with the BMW brand during a particularly challenging period — one marked by billion-dollar fines and dramatically slashed marketing budgets. Despite the constraints, we leaned into resourcefulness and creativity to deliver. I led efforts across the board — from creative direction to directing and overseeing post-production — to develop original content that not only met the moment but exceeded expectations. Those projects still live on BMW’s channels today, and more importantly, they delivered measurable results at a time when the brand needed traction, relevance, and resilience the most.

Maserati

When I first joined Mcgarrybowen, I was still too junior to work on the Maserati account. Instead of waiting around, I rented a Ghibli, shot a spec commercial & quietly shared it with the team. That little leap of faith earned me a spot on the roster—I went on to sell six spots, help shape the Ghibli campaign and was on the team that launched Maserati’s first SUV, the Levante.

K-Swiss

About a year into my time at Vayner, Gary tapped me to write and direct the launch spot for his K‑Swiss sneaker collaboration, Clouds & Dirt. It was a big moment—and the brief was completely open.

I landed on a concept built around duality: greatness demands both dreaming with your head in the clouds and working with your hands in the dirt. On one side, we follow an ad agency owner, deeply entrenched in his business empire. On the other, a ballerina—the perfect counterweight. Ballet is brutal: it’s graceful, yes, but grounded in grit. It requires obsession, pain, repetition—the same forces that drive entrepreneurs. Mid‑shoot, the ballerina told me, “In ballet you strive for perfection, but perfection doesn’t exist.” That insight became our metaphor for the perpetual carrot we all chase.

The final spot visualizes what Clouds & Dirt is really about: whether you’re dreaming big or grinding in the trenches, the drive stays the same.

Bullett Magazine

Fresh off my viral LeBron video, I messaged the CEO about an open DP role, claiming I lived in New Jersey—figuring a kid from Ohio wouldn’t stand a chance at a fashion magazine. She replied, “Great! Be here tomorrow at 8 am.” I drove through the night, rolling into the city just in time for breakfast and a successful interview. I very quickly packed up and moved to NYC.

Backed by Idil Tomanca’s vision, our team of ten youngin artists transformed a single–issue, tri‑state zine into a global fashion authority—shooting A‑listers on sprawling sets, distributing internationally and learning that ambition, fresh ideas and the right support can turn any spark into a powerhouse.

Ulta Beauty

For two years, I concepted & created all content for Ulta’s Partnership Program—an initiative that amplified the brands sold in their stores by putting paid media behind them. From strategy to execution, I crafted & executed campaigns that connected beauty brands with Ulta’s audience in impactful ways.

Northwestern Mutual

I led the team that collaborated closely with Northwestern Mutual’s internal marketing department, developing strategic content designed to align with their brand goals and drive measurable engagement. From concept to execution, we produced high-performing campaigns that not only resonated with their audience but consistently moved the needle on key metrics like brand awareness, lead generation, and customer trust.

Sports

I’ve always been drawn to the raw emotion in sports commercials—those Tomlinson‑Polamalu Nike spots taught me how grit and grace could live side by side on screen. For my final film‑school project, I quietly edited a 60‑second tribute to LeBron James and Nike and uploaded it one Thursday night from my parents’ basement. By morning, it had spread far beyond my little circle—nearly 1.1 million views and calls from outlets like TMZ, ESPN, CNN and Inside Edition.

That unexpected response gave me the confidence to pack up for New York City, where I’ve been fortunate to work on spots for the Brooklyn Cyclones, Harvard University, K‑Swiss—and most recently, the New York Yankees. It’s been a humbling reminder that sometimes the simplest passion project can open the biggest doors.