BMW

I had the opportunity to work with the BMW brand during a particularly challenging period — one marked by billion-dollar fines and dramatically slashed marketing budgets. Despite the constraints, we leaned into resourcefulness and creativity to deliver. I led efforts across the board — from creative direction to directing and overseeing post-production — to develop original content that not only met the moment but exceeded expectations. Those projects still live on BMW’s channels today, and more importantly, they delivered measurable results at a time when the brand needed traction, relevance, and resilience the most.