Dan Wantz
Creative Director in the business of attention.
Creative Director
I’m a fractional creative and strategic partner with 13+ years of experience building and growing brands on social. My focus is creating standout brands that win attention & drive revenue.
The Business of Attention
In a time when attention feels both priceless and just out of reach, finding your place in the noise can seem impossible, but that’s exactly where I step in- guiding brands, leaders, and products to rise above the digital clamor with authenticity, strategic foresight, and a touch of poetic flair.
The business of attention is incredibly lucrative. Companies pour millions into capturing just a few seconds of consumer focus, because a single spark of engagement can translate into exponential revenue.
My work isn’t about making creative for its own sake; it’s about shaping stories that translate into real-world impact and, yes, real-world profit.
I’ve been fortunate to partner with the incredible teams behind Maserati, BMW, Northwestern Mutual, Ulta Beauty, Autotrader and many more—blending strategy, storytelling & design to craft brands that resonate visually, emotionally & behaviorally.